John Hagerman

Hi, I'm John Hagerman. I'm a Story Evangelist with Narratives.biz and I use stories to help build business.

---

Facts, figures, statistics, features, and benefits aren't that important. What makes a business, or a person, unique, and what lays the foundation for success, is the story behind who they are, why they do what they do and how they impact lives in the communities they interact with. John Hagerman understands that a great story is easy to share and immediately starts building a following -- it's called branding. For example, look at Dominoes, their story had devolved into fast pizza, period. It was fairly fast, but quality had ceased to be part of the story. When they rewrote that story, the bad past became part of a new story about their commitment to quality, the new story inspired better pizza, the word spread, and now they're back on top of the pizza world. Their new story saved them. Do you know your story? John is a Business Consultant who combines expertise in Marketing, Communication & Business Analysis with 20+ years of diverse leadership, management, content creation, public relations, event creation and coaching across multiple organizations from a variety of industries. He is a practiced writer, communicator, coach and collaborator with a record of discovering the foundation stories of business, refining them, and using them to build business, enhance engagement and increase loyalty. John is skilled at eliciting or discovering needed information and transforming it quickly into clear, concise, understandable and insightful analytical or marketing documentation. He is focused, hard working and a tech savvy learner comfortable with ambiguity and demonstrated ability to swiftly master new software and processes, regardless of industry.

Marketing Manager / Business Analyst at World Wide Village

March 2011 - March 2013

Worked with stakeholders to document current organizational processes & market position. Recommended donor engagement & operational improvements & efficiencies. o Developed & documented models for As-Is state & designed To-Be state of donor interfaces, including process mapping, context diagrams & accompanying narratives o Created wireframe models of new website & eCommerce platform based on stakeholder input o Designed & built new WordPress website o Increased website traffic from 24 to 211 per day over 90 day period o Conducted detailed research into nonprofit & for profit CRM systems in order to improve donor engagement, increase data mining capabilities & simplify team management & donation processing o Developed new protocols & procedures to enhance Social Media effectiveness o Produced & edited 24 digital stories for YouTube & Vimeo o Wrote all content for web, blogs, newsletters & articles o PR campaign resulted in 6 newspaper articles & two 1-hour features on "Giuliana & Bill Show" o Increased Twitter followers to 791 from 546 & Facebook friends from 491 to 1243 o Used CRM data mining analysis to increase newsletter subscriptions from 3884 to 5647

Business Management & Communications Adjunct at Globe University

December 2009 - January 2011

o Taught business management and communications courses o Worked with Dean of Faculty & other instructors to identify best instructional practices o Authored course instructional materials & lesson plans o Taught innovation processes including observation, synthesis, visualization, brainstorming, prototyping, implementation, evaluation, refinement & redeployment o Taught analytical & critical thinking skills & decision modeling techniques including SWOT, GANTT, PEST, Grid Analysis, Pareto Analysis, Decision Trees, Swimlanes & more o Received "best ever" instructor evaluations from students o Keynote speaker on improving student & faculty engagement o Spoke on new model for instructor & student engagement & self-motivation o Based on co-authored book "Learning to Fly: Lessons From a Real Life Superhero"

C.M.O. / C.O.O. / Start-up Analyst at Ontend Creative Partners

March 2006 - April 2009

Conducted competitive analysis of motivation training arena that revealed opportunity to build new business around a unique approach to employee motivation & customer service training. Worked with mega-bestselling business author Stephen Lundin (FISH! Catch the Energy, Release the Potential") to build all aspects of a new company based on his book "Top Performer: A Bold Approach to Sales Service." o Developed & documented business flow processes designed to allow start-up staff to successfully engage leadership of Fortune 100 companies o Wrote and implemented business plan & led day-to-day operations o Project Managed development and construction of new ecommerce website o Authored SDLC for site development o Completed project in under 60 days & under budget o Implemented CMS & CRM systems to optimize 6500+ customer relationships o Achieved $1.8 million in first year sales o Developed bid process that increased first year revenues by $1.24 million & profits by $676,000 o Oversight process increased first year revenues by $1.24 million, and profits by $676,000. o Project Managed $3.5 million, 20-city tour of training events with 85 support personnel & 15 performers o Authored training and facilitation materials about employee motivation based on book & video o Created training model & modules easily adapted for use by clients in a variety of industries o Delivered to 17,650 employees at Hampton Hotels, Best Buy, Outback Steakhouses, International Health, Racquet & Sportsclub Association, the Crown Council, plus others in first 18 months

Marketing / Realtor at Coldwell Banker Burnet

January 1997 - June 2007

Designed & built real estate websites, wrote content & produced marketing materials for agents & brokers. o Personal site consistently generated $5 million+ in sales o Twice named Minnesota Super Agent in Mpls/StPaul magazine o Attained top 2% nationally in sales and earned President's Elite status

Business Development Partner at Unicorn Strings Music Company

1988 - 2001

o Increased sales of folk music instrument manufacturing company from 200 annually, to over 1000 within 3 years o Analyzed current business model & restructured sales and distribution of primary product o Recruited, trained & supervised performance teams o Led to company growth & #1 sales position in its niche nationally o Expanded product offerings, increasing sales by 47% o Competitive analysis resulted in adding 8 new complimentary product lines o Produced music CDs & instructional video to add to product mix o Obtained Design Patent for new musical instrument o Analysis had pointed to new product opportunity in marketplace o Researched production methods to enable construction of instrument to reduce sales price from $289 to $99 and reduce construction costs from $132 to $28 o Instituted accounting, management and inventory control systems o Used Peachtree Accounting for inventory tracking and financial controls o Trained and supervised staff that varied in size from 6 to 15 depending on the season

Story Energizer at Narratives.biz

July 2013

Stories are the foundations for our personal journeys, and our businesses. You need to know your stories before you can share them, and sharing them is what builds businesses. It's called marketing. John uses his twin degrees in writing, and 20+ years of marketing and communications experience, to help his clients uncover, rediscover, and evolve their stories, then uses those stories as the foundation for growing the business and personal brands.

Consultant at Leaders Walk

April 2013

Development consultant with founder of Master's Forum. Defining, articulating & designing a new process approach to leadership development. Designed & built website & am developing a detailed business plan built around high degree of client facing interactions.

Watermark Learning

2013 – 2013

Concentration: Getting Started as a Business Analyst

Watermark Learning

2013 – 2013

Associate Certificate in Business Analysis

Concentration: Fundamentals of Business Analysis

Watermark Learning

2013 – 2013

Associate Certificate in Business Analysis

Concentration: Essentials of Requirements Modeling.

University of Saint Thomas - School of Business

2009 – 2009

Mini MBC

Concentration: Business Communications

New Ventures West

2005 – 2006

Completion

Concentration: Integral Coaching

American Film Institute

1989 – 1991

MFA

Concentration: Screenwriting and Film

Augsburg College

1983 – 1988

BA

Concentration: Creative Writing

Writing, marketing, fishing, camping, skiing, golf, photography, travel, reading and most important, spending time with my family.